From Selling Papers at 16 to Training AI
Texas Marketer isn't another agency reading from a script. We're business owners who've been in the trenches—roofing, wrenching, and building real companies—now helping Texas service businesses dominate their local markets.
I'm Josh Romo. At 16, I was selling newspapers over the phone before school. I've roofed houses in Texas heat, wrenched on cars until my shoulders gave out, and built a mobile auto repair business from a race to the bottom to fully booked with customers paying upfront. After an injury forced a career change, I started applying those hard-earned lessons to marketing—first for cannabis companies, Astrolink, and poultry industry businesses, then finding my true passion: helping Texas service business owners reach local customers. Now I combine 20+ years of real business experience with 3 years training AI language models to give roofers, plumbers, electricians, doctors, and med spas an unfair advantage.
Every Job Taught Me Something
I didn't learn marketing in a classroom. I learned it selling, sweating, and building real businesses. Here's the path that led here.
Selling Newspapers at Dawn
Before school, I was on the phone selling newspaper subscriptions across the country. Cold calling taught me rejection doesn't matter—consistency does. Learned to find buyers before most kids learned to drive.
Roofing & Brand Ambassador Work
Spent summers on roofs in Texas heat—humbling, brutal, and educational. Simultaneously worked events for Gatorade, Sprint, and T-Mobile, honing the ability to connect with anyone from CEOs to construction workers. Learned that trust is earned in person before it can be scaled online.
From Chain Stores to My Own Shop
Got certified and worked for chain stores for 2 years, learning the corporate side. Then launched my own mobile auto repair business. Started by underbidding everyone—a race to the bottom that nearly broke me. Slowly figured out branding, value, and positioning. Went from scrambling for work to being booked out constantly, with most customers paying ahead of time.
Injury Forced a Change
Wrenched one too many times and my shoulder gave out. Couldn't keep turning wrenches. But I'd learned how to build a brand, how to connect with customers, and how to make a business run. Started applying those skills to help other business owners.
Cannabis, Astrolink & Poultry
Worked with cannabis industry businesses, helped Astrolink with their marketing, and even took on clients in the poultry industry. Every industry taught me something new about how different audiences think and buy.
Helping Service Businesses Win Local
Found my passion: helping Texas service business owners—roofers, plumbers, electricians, doctors, dentists, plastic surgeons, med spas—get more leads, more appointments, and more exposure. Combined 20+ years of real business experience with 3 years training AI language models to give clients an edge their competitors can't touch.
What Running Real Businesses Taught Me
These aren't textbook theories. These are lessons I paid for with sweat, money, and mistakes.
The Race to the Bottom Never Ends
When I started my auto repair business, I underbid everyone. Thought that's how you win. Instead, I attracted bargain hunters, worked twice as hard for half the money, and still struggled. Branding isn't about being cheapest—it's about being the obvious choice for people who value quality.
Booked Out Beats Broke
After repositioning, I went from chasing work to being booked out constantly. Most customers started paying ahead of time. The difference? Positioning myself as an expert, not a commodity. That's exactly what we do for service businesses—turn them from another name on a list into the trusted local authority.
Connection Crosses Industries
Whether I was selling Gatorade at events, talking to a cannabis business owner, or consulting for a poultry company—the fundamentals stayed the same. People buy from people they trust. The medium changes, but human psychology doesn't.
AI Is Just Another Tool
I've spent 3 years training AI language models. The technology is powerful, but it's not magic. It's a force multiplier for people who already understand business. We use AI to scale what works—not to replace the human connection that actually closes deals.
Industries We've Served
From roofing to plastic surgery—if you run a service business in Texas, we speak your language.
The AI Advantage Most Agencies Can't Offer
While other agencies are just now figuring out what AI is, I've been training the models themselves for 3 years. I don't just use AI tools—I understand how they think, how they learn, and how to leverage them for real business results.
This isn't about generating generic content. It's about using AI to analyze markets, predict customer behavior, and scale the kind of personalized outreach that actually converts.
What This Means For You
- Campaigns optimized by someone who understands both business and AI
- Predictive targeting instead of spray-and-pray marketing
- Content that actually resonates with your local market
- An edge over competitors still stuck in 2019 tactics
What Business Owners Ask
Hover over each card to see the answers—real talk from someone who's been there.
Why should I trust an agency that's run by someone who's actually owned businesses?
Most agencies have never met a payroll or dealt with an angry customer. I have. I've been the guy underbidding, the guy fully booked, and the guy forced to pivot. I'm not guessing what you need—I've lived it.
How is this different from the last marketing agency that overpromised?
I don't promise overnight miracles. I promise that I understand business fundamentals because I've built them. We focus on sustainable growth, not vanity metrics. And I personally oversee every strategy—no junior account managers.
You worked on cars. How does that help my roofing company?
Running a service business is running a service business—whether you're fixing cars or roofs. I understand seasonality, pricing pressure, customer trust issues, and what it takes to go from commodity to premium provider.
What does "training AI" actually mean?
For 3 years, I've worked directly with language models—teaching them to understand nuance, context, and human communication. I know how to get results that look like authentic human interaction, not robotic spam.
Do you only work with certain industries?
My passion is service businesses reaching local customers—roofers, plumbers, electricians, doctors, dentists, med spas. But I've worked across enough industries to adapt. If you serve Texas customers, let's talk.
What kind of results should I expect?
More leads, more appointments, more exposure—but sustainably. No fake promises of page 1 rankings overnight. Real growth from someone who understands that your business feeds your family, just like mine does.
Let's Build Something Real
You've read my story. Now let's talk about yours. Whether you're a roofer tired of feast-or-famine cycles, a doctor wanting more local patients, or any Texas service business owner ready to grow—I'd love to hear from you.
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